As Standard Issue Volume I showed us, climate change is not widely understood. Even more concerning, there’s real confusion around buildings and their profound impact on extreme weather, natural disasters, and the health and wellbeing of people.
We’ve got to start engaging wider audiences to convince the public of the reality of climate-related threats. We’ve got to illustrate the importance of small, everyday actions. And we’ve got to connect the dots between people and the planet they call home.
Changing public perception will take nothing less than a radical re-framing of our communication methods, particularly our heavy reliance on data and numbers to prove our cause. Scientific language and startling statistics have their place. But if we are ever to reverse the dangers of climate change, we’ve got to bring more humanity into our conversations.
As this second Living Standard Report shows us, the way to reach people is not through drastic calls to action or dire warnings to fundamentally alter their way of life.
The way to reach people is through encouragement of small, gradual changes. It’s through meeting them where they are and finding the story inside of every statistic. It’s through baby steps.
Standard Issue Volume II is intended to help you get started. Not only do we highlight new research of the general public, we’ve also included an Action Toolkit which provides new tactics for talking about these issues.
Individual efforts, and our collective efforts, will lead to giant leaps forward, where intention becomes action and action becomes lasting change.