About the Campaign

As the global green building market has evolved, we must evolve with it. We have to expand the way we talk about sustainability. The heart of the green building community’s efforts must go well beyond construction and efficiency, and the materials that make up our buildings. We must dig deeper and focus on what matters most within those buildings: human beings.

For too long, for too many people, in too many places — our homes, our offices, even our cities — have been reducing our life expectancies and harming our long-term health.

Our water is often tainted and our air is often poisoned. The materials we use to build the places we spend our lives in are often filled with invisible toxins and hazards. And all of this is exacerbated by risks stemming from climate change. More severe weather events from heat waves to droughts to rising sea levels have already begun to affect us all.

In other words, the communities we love are killing us.

And it will only get worse if we fail to take action.

But here’s the truth: Every single human being on the planet should have a safe and healthy place to call home. And in the following weeks and months, we are rolling out Living Standard: an extraordinary campaign showing you how to get involved, how to share your story, and how you can help others.

Because a higher Living Standard is what every person on the planet deserves. And leading long and healthy lives is not a privilege — it’s a right for everyone, regardless of their circumstances.

Our focus must be on people because the standard we are most committed to raising is that of the quality of life itselffor every member of this community, and in populations spanning every corner of the planet.

That’s what Living Standard is all about—connecting green buildings and LEED, and connecting our products to people. Through this campaign, we aim to listen to our communities, share their stories, and build a vision for a more sustainable future for all by making visible the tangible and positive impacts that green buildings and green communities have on our lives.

On a regular and ongoing basis, we will be sharing research reports USGBC has conducted that will illuminate how much power changing the way we conceptualize our mission can have on people’s behavior.

We will also be holding listening events in communities across the U.S. where USGBC leadership will explore these revelations with both our longstanding allies and with people who may not yet be familiar with the life-changing and live-saving benefits of green buildings. If we realize how interconnected all of us are in our own daily lives, we can begin to build a new living standard that truly redefines what it means to be human.

Sign up to be a part of this new campaign and start sharing your stories. And over the coming weeks and months, we’re going to explore what it means to raise the living standard in communities all across the world.