About the Campaign

With a new decade has come an unprecedented set of challenges in almost every market in the world. Green building is no exception.

How will we respond to the global pandemic, rebuild our economy, and replace unprecedented job losses around the world?

How will we remain resilient against climate change and future threats to our global health?

How will we engender trust in one another, and our certifications for spaces where we live, learn, work, and play?

In other words, what is our plan for creating a higher living standard for current and future generations?

Today’s obstacles present a once-in-a-lifetime opportunity for us to ask these questions, and design the most equitable, inclusive, and innovative solutions possible.

Our homes, offices, and cities pose long-term health risks to our quality of life. For too long, our water has been contaminated and our air polluted. The materials we use to build the places we spend our lives in are often filled with invisible toxins and hazards. The pandemic has highlighted how our emotional, physical, and social wellbeing are at unprecedented risk. And all of this is exacerbated by severe weather events that are increasing both in frequency and magnitude.

But resilience is how we will reverse that course. It is how we will confront the painful truth that the most vulnerable among us are feeling the gravest impacts. It is how we will adapt at a pace we never thought possible, in an effort to not only save lives, but protect and preserve our collective quality of life.

Connecting the dots between a resilient building and a resilient body and mind is how we will evolve the green building market to wholeheartedly fulfill the U.S. Green Building Council’s comprehensive new vision:

Healthy people in healthy places equals a healthy economy.

In 2018, USGBC President and CEO, Mahesh Ramanujam, conceived an ideological bridge between USGBC’s first and second generation: a platform to share personal experiences in an effort to explore not only the resilience we talk about when it comes to infrastructure, but the extraordinary scale at which human beings can turn an instinct to survive into a detailed, long-term plan for a sustainable future. Appropriately titled Living Standard, the campaign is designed to focus the organization’s efforts on what matters most about buildings, the people inside them. While originally launched as an educational storytelling series on the benefits of green building, Living Standard is now USGBC’s pivotal grassroots initiative, a galvanizing and inspiring tool to share best practices and support the organization’s ambitious, inclusive, and resilient vision for the decades ahead.

Having a higher Living Standard means making that future a 21st century reality. It means earning people’s trust in the power of green building, and in the comfort and security that those places are healthy and have a positive impact — not only on them, but on the world at large. And it means not having to choose between public health and a healthy economy, but instead ensuring that both thrive in service of one another.

USGBC and its members are already the leaders in building sustainably. And while we believe that healthy people in healthy places are the fastest way to build a healthy economy, we also believe that sharing stories of everyone’s work will increase the efficiency and effectiveness of that trajectory.

This campaign will show you how to get involved and support USGBC’s vision, and how to best advance the vision in your own communities. Share your stories highlighting the health, social, and economic benefits of green building and encourage others to do the same.