About the Campaign

With a new decade has come an unprecedented set of challenges in almost every market in the world. Green building is no exception.

How will we respond to the global pandemic, rebuild our economy, and replace unprecedented job losses around the world?

How will we remain resilient against climate change and future threats to our global health?

How will we engender trust in one another, and our certifications for spaces where we live, learn, work, and play?

In other words, what is our plan for creating a higher living standard for current and future generations?

Today’s obstacles present a once-in-a-lifetime opportunity for us to ask these questions, and design the most equitable, inclusive, and innovative solutions possible.

Our homes, offices, and cities pose long-term health risks to our quality of life. For too long, our water has been contaminated and our air polluted. The materials we use to build the places we spend our lives in are often filled with invisible toxins and hazards. The pandemic has highlighted how our emotional, physical, and social wellbeing are at unprecedented risk. And all of this is exacerbated by severe weather events that are increasing both in frequency and magnitude.

But resilience is how we will reverse that course. It is how we will confront the painful truth that the most vulnerable among us are feeling the gravest impacts. It is how we will adapt at a pace we never thought possible, in an effort to not only save lives, but protect and preserve our collective quality of life.

Having a higher Living Standard means making that future a 21st century reality. It means earning people’s trust in the power of green building, and in the comfort and security that those places are healthy and have a positive impact — not only on them, but on the world at large. And it means not having to choose between public health and a healthy economy, but instead ensuring that both thrive in service of one another.