How do we change public perception about green buildings? Here are our findings.
To mobilize those outside our community, we need to shift their sense of urgency. But first, we need to shift our own.
How to inspire action: Ask the right questions
We are not reaching the broader population effectively enough to change their behavior or decisions on the scale necessary to combat climate-related risks. But we can. If we listen and learn. And if we ask the right questions.